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Optimizing Your Behaviors

How to Build Habits

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We’ve all been there—excited to turn over a new leaf, start fresh, and finally become the person we know we’re capable of being. Maybe it’s getting healthier, reading more, waking up earlier, or cutting back on sugar. But after a few days (or hours) of motivation, we slip back into old patterns. Frustrated, we wonder: Why can’t I just stick with it? The truth is, motivation and willpower aren't enough. Long-lasting change doesn't come from trying harder—it comes from working smarter. If you want habits that stick, you have to build them differently.

Why Willpower & Outcome-Based Goals Fail
When it comes to changing habits, most people rely on willpower and focus solely on the outcome they want—like losing 20 pounds, running a marathon, or reading 30 books in a year. But both willpower and outcome-based thinking have serious limitations. Willpower runs out, especially when you’re tired, stressed, or overwhelmed. It’s like trying to power a cross-country road trip with a single tank of gas—you might get started, but you won’t get far. And outcome-based goals, while motivating at first, often lead to frustration. They highlight the gap between where you are and where you want to be, without giving you a clear path to get there. So even with the best intentions, you end up feeling stuck and discouraged when progress doesn’t come quickly.

Why Systems Work Better
Instead of obsessing over outcomes or trying to “power through” with discipline, focus on building systems—the small, repeatable actions that move you forward every day. Systems shift your attention from results to process. Rather than setting a goal to “get fit,” create a system of going to the gym three times a week. Rather than aiming to “eat healthy,” build a system of prepping meals on Sundays. Systems work because they remove the need for constant decision-making and willpower. They make the right actions easy, automatic, and part of your normal routine. Over time, those systems lead to the very outcomes you were hoping for—without burning you out along the way. As the saying goes, “You don’t rise to the level of your goals, you fall to the level of your systems.” Build a system you can stick with, and the results will take care of themselves.

Why Small Changes Stick Better
One of the biggest mistakes people make when trying to change a habit is going too big, too fast. Imagine you haven’t stepped foot in a gym for years, but suddenly declare, “I’m going to work out for 90 minutes every day starting tomorrow!” It sounds ambitious—but your brain is likely to be strained. That kind of drastic shift triggers resistance, and more often than not, leads to burnout or giving up altogether. Big changes may feel exciting at first, but they’re hard to sustain. Real transformation happens through small, consistent steps. Instead of diving into a 90-minute workout, start by going to the gym for just five minutes a day. Drive there, walk in, stretch, and leave. It might sound silly—but it works. You’re training your brain to associate the gym with ease, not overwhelm. Once that small habit feels effortless, you naturally build momentum and can layer on more.

Think of habit change like crossing a 10-acre field overgrown with six-foot-tall grass. If you try to sprint through it all at once, every step is exhausting and you give up quickly. But if you return each day and slowly trample a narrow path, eventually the grass stays down, the resistance fades, and movement becomes easy. That’s how your brain forms lasting habits—by carving new neural pathways through repeated, low-resistance actions. Small changes reduce the friction that leads to failure—and they compound over time. If you improve by just 1% each day, you’ll be 37 times better by the end of the year. That’s the quiet power of consistency.

Understand the Habit Loop

Every habit—good or bad—follows a simple loop:

  • Cue: The trigger that initiates the behavior.
  • Craving: The desire that follows
  • Response: The actual behavior
  • Reward: The benefit you get

To make habits stick, build systems that support this loop. Make good habits obvious (so you'll get regular cues), attractive (so it will increase the craving), easy (so it increases chances of response), and satisfying (so the reward it stronger). Then, do the opposite for bad habits. Make them invisible (so you don't get cues), unattractive (so it diminishes cravings), difficult (to minimize chances of responding) and unsatisfying (to diminish the reward of the behavior).

The 4 Laws of Building a Good Habit

1. Make it Obvious

  • Explanation: If you want to do something regularly, you need a clear cue to trigger the behavior.
  • Example: Want to start going to the gym? Lay out your workout clothes the night before or set a calendar reminder at the same time each day.
  • Reflection: How can you make your desired habit more obvious in your environment?


2. Make it Attractive

  • Explanation: We’re more likely to do things that feel rewarding. Pair the habit with something enjoyable.
  • Example: Listen to your favorite podcast only while driving to the gym.
  • Reflection: What can you pair with your desired habit with to make it something you look forward to?


3. Make it Easy

  • Explanation: Lower the barrier to entry. Start small and remove friction.
  • Example: Start by working out at home or outside so you don't have to drive to the gym. Commit to just 10 minutes of exercise. Once you start, you might feel like doing more.
  • Reflection: What’s the smallest version of your habit you can start with today?


4. Make it Satisfying

  • Explanation: Reinforce the habit with immediate rewards. What gets rewarded gets repeated.
  • Example: Use a habit tracker and check off each workout. That visual win can be motivating.
  • Reflection: What small reward can you give yourself after completing your habit?


The 4 Laws of Breaking a Bad Habit

1. Make it Invisible

  • Explanation: Remove cues that trigger the bad habit.
  • Example: Want to stop eating junk food? Don’t keep it in the house. Only buy groceries online so you don't walk through the store and see them. Out of sight, out of mind.
  • Reflection: What unhealthy cues can you remove from your environment?


2. Make it Unattractive

  • Explanation: Reframe your mindset to highlight the negative aspects of the habit.
  • Example: Instead of focusing on the taste of the chips, remind yourself how sluggish and bloated they make you feel.
  • Reflection: How can you mentally associate the bad habit with something undesirable?


3. Make it Difficult

  • Explanation: Increase friction so the habit is harder to do.
  • Example: Don’t use a credit or debit card. Keep your weekly needed cash in a safe, separated into spending categories. Make a rule that you have to run it by your spouse before pulling grocery money out.
  • Reflection: What roadblocks can you add between you and the bad habit?


4. Make it Unsatisfying

  • Explanation: Add immediate consequences or accountability.
  • Example: Tell a friend your goal, and ask them to check in. Or keep a journal and note how you feel after eating poorly.
  • Reflection: What accountability or consequence can you put in place to make the bad habit less appealing?

Final Thoughts

You don’t need to become a whole new person to change your life—you just need a better process. Real transformation isn’t about overhauling everything at once; it’s about making small, consistent choices that compound over time. When you shift your focus from chasing motivation to building systems, you set yourself up for sustainable success. The secret to habits that last isn’t found in intensity—it’s found in consistency. Start with one small step. Make it obvious. Make it easy. Make it something you can repeat tomorrow, and the day after that. Over time, those small actions will carve deep pathways in your brain, making the right choices feel natural instead of forced. Change doesn’t happen in a moment—it happens daily. So build a system that works for you, and let those small wins stack up. Your habits are shaping your future with every choice you make.

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